Through Dab Hand Marketing, I worked on Shoe Doctor's branding, packaging and website. It's an Australian shoe-care and comfort range, covering things like brushes, insoles, cleaners and protectors.
The job was to give the products a recognisable identity that could carry across the packaging, product catalogue, display stand and website.
Branding you can pick up
A lot of this work ended up on physical products, rather than just a screen. The turquoise and kraft packaging ties the different shapes and sizes together, from small bottles to boxed insoles.
From shelf to screen
I also worked on the website, bringing that same branding online so the range looked consistent in both places.
There's a related project in Sneaker Doctor, the sister brand, where I worked on the packaging and website too.
